Privacy Policy

Last Updated: August 12, 2026

Amahoro Tours ("Amahoro Tours," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us and information we collect when you use our website.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website, communicate with us electronically, request information or services, make a booking or inquiry, or otherwise interact with Amahoro Tours.

This Privacy Policy also explains certain rights and choices available to you under applicable privacy laws, including applicable U.S. state privacy laws and, where applicable, the European Union's General Data Protection Regulation ("GDPR").

Information Covered by This Privacy Policy

This Privacy Policy applies to information collected:

• Through our website.
• When you communicate with us by email, telephone, text message, contact forms, or other electronic communications.
• When you request information about our tours, travel services, accommodations, activities, or other offerings.
• When you make or inquire about a reservation or transaction.
• Through cookies, pixels, analytics technologies, advertising technologies, and other tracking technologies used on our website.
• When you interact with our advertising, social media, or other third-party services that link to this Privacy Policy.

This Privacy Policy does not necessarily apply to information collected independently by third parties, including third-party websites, booking platforms, social media platforms, payment processors, advertising platforms, or other services that have their own privacy policies.

Personal Information We Collect

Depending on how you interact with us, we may collect information that identifies, relates to, describes, or could reasonably be associated with you.

This may include:

• Name and contact information, including email address, telephone number, postal address, and other contact details.
• Information you provide when requesting information or communicating with us.
• Travel preferences, tour interests, dates, group information, and other information necessary to respond to your inquiry or provide requested services.
• Booking and transaction information.
• Payment or billing information where necessary to process a transaction. Payment information may be processed directly by third-party payment providers.
• Information contained in communications you send to us.
• Information you provide through surveys, forms, or other interactions.
• Search queries submitted through our website.
• Website usage information.
• IP address, browser type, device type, operating system, approximate location, referring website, pages viewed, links clicked, and similar technical information.
• Cookie identifiers, advertising identifiers, and similar online identifiers.
• Information collected through analytics, advertising, and other tracking technologies.

We do not intentionally request sensitive personal information unless it is reasonably necessary to provide a service you have requested or otherwise permitted by applicable law.

How We Collect Information

We may collect information:

Directly From You

We collect information when you voluntarily provide it to us, including when you:

• Submit a contact or inquiry form.
• Request information about a tour.
• Make a reservation or booking inquiry.
• Contact us by email, telephone, text, or other communication method.
• Subscribe to communications.
• Complete a survey or other form.
• Provide information in connection with a transaction.

Automatically Through Our Website

When you visit our website, certain information may be collected automatically through cookies, pixels, tags, scripts, web beacons, log files, and similar technologies.

This information may include:

• IP address.
• Browser and device information.
• Operating system.
• Pages visited.
• Time spent on pages.
• Referring and exit pages.
• Approximate geographic information.
• Website interactions.
• Traffic source and campaign information.
• Device and browser identifiers.
• Information concerning how you interact with advertisements or other online content.

We use this information for purposes such as website operation, security, analytics, performance measurement, advertising measurement, personalization, and improving our website and services.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies.

Cookies are small data files stored on your device. Some cookies are necessary for the website to operate, while others help us understand website usage, measure advertising performance, personalize content, or support advertising and marketing activities.

Tracking technologies may include:

• First-party cookies.
• Third-party cookies.
• Analytics tags.
• Advertising pixels.
• Conversion tracking tags.
• Web beacons.
• Local storage technologies.
• Similar technologies used to measure website activity or advertising performance.

Categories of Tracking

We may use tracking technologies for the following purposes:

Strictly Necessary Technologies

These technologies are necessary for website functionality, security, navigation, or services specifically requested by you. They generally cannot be disabled through our cookie preference system where they are necessary for the operation of the website.

Analytics Technologies

We may use analytics services to understand how visitors use our website, including traffic sources, pages viewed, website interactions, and general performance.

Where required by applicable law, analytics technologies that are not strictly necessary will only operate after the required consent has been obtained.

Advertising and Marketing Technologies

We may use advertising and marketing technologies to measure advertising campaigns, understand conversions, build audiences, or deliver advertising that may be more relevant to visitors.

These technologies may be provided by third-party advertising platforms.

Where required by applicable law, non-essential advertising and marketing technologies will not be activated until the required consent or authorization has been obtained.

Your Cookie Choices

Where required by applicable law, we provide a mechanism allowing visitors to accept, reject, or customize non-essential cookies and tracking technologies.

You may also manage cookies through your browser settings.

Please note that disabling certain technologies may affect website functionality.

Consent and Tracking

Our approach to tracking is designed to distinguish between technologies that are necessary to operate the website and technologies used for analytics, advertising, personalization, or other purposes.

Where applicable law requires consent, we will seek consent before activating non-essential cookies or tracking technologies.

You may withdraw or change your consent through the website's privacy or cookie settings where such functionality is provided.

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

U.S. Privacy Rights

Depending on where you live and whether the applicable law applies to Amahoro Tours, you may have certain rights regarding your personal information.

These rights may include:

• The right to know or access personal information we collect about you.
• The right to request correction of inaccurate personal information.
• The right to request deletion of personal information, subject to applicable exceptions.
• The right to obtain a copy of certain personal information.
• The right to opt out of the sale of personal information.
• The right to opt out of the sharing of personal information for targeted or cross-context behavioral advertising.
• The right to opt out of certain profiling or automated decision-making activities where applicable.
• The right to limit certain uses or disclosures of sensitive personal information where applicable.
• The right not to receive discriminatory treatment for exercising applicable privacy rights.

The availability and scope of these rights depend on the state in which you reside and the specific law applicable to your information.

California Privacy Rights

California residents may have rights under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), where the law applies to Amahoro Tours.

These rights may include the right to:

• Know what personal information is collected, used, disclosed, sold, or shared.
• Request deletion of personal information, subject to applicable exceptions.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of personal information.
• Opt out of the use or sharing of personal information for cross-context behavioral advertising.
• Limit certain uses and disclosures of sensitive personal information.
• Exercise applicable rights relating to certain automated decision-making technologies.
• Receive equal treatment for exercising privacy rights.

California residents may also use a qualifying opt-out preference signal, including Global Privacy Control where applicable, to communicate an opt-out preference.

Where required by law, we will process qualifying opt-out preference signals in accordance with applicable requirements.

California law may also require businesses to provide a clear and conspicuous method for exercising certain privacy choices, such as a "Your Privacy Choices" or similar link.

Colorado Privacy Rights

Colorado residents may have rights under the Colorado Privacy Act ("CPA") where the law applies to Amahoro Tours.

These rights may include the right to:

• Access personal data.
• Correct inaccurate personal data.
• Delete personal data.
• Obtain personal data in a portable format.
• Opt out of the sale of personal data.
• Opt out of targeted advertising.
• Opt out of certain profiling activities.

Colorado recognizes Global Privacy Control ("GPC") as a valid universal opt-out mechanism for applicable opt-out rights.

Where required by applicable law, we will process qualifying GPC signals as an opt-out request.

Other U.S. State Privacy Laws

Other U.S. states have enacted comprehensive or consumer-focused privacy laws that may provide additional rights.

Depending on your state of residence and whether the applicable law applies to Amahoro Tours, you may have additional rights concerning access, correction, deletion, portability, targeted advertising, sale or sharing of personal information, sensitive personal information, profiling, and other processing activities.

We intend to process valid privacy requests in accordance with the requirements applicable to the requesting individual.

Global Privacy Control and Opt-Out Preference Signals

Certain jurisdictions recognize browser-based privacy signals as a mechanism for consumers to communicate their privacy preferences.

Where required by applicable law, we will recognize and process qualifying universal opt-out or opt-out preference signals, including Global Privacy Control ("GPC"), as required by law.

A qualifying signal may communicate a request to opt out of the sale or sharing of personal information or targeted advertising without requiring you to submit an individual request.

Your browser or device must be configured to transmit the applicable signal.

European Economic Area, United Kingdom, and GDPR

If you are located in the European Economic Area ("EEA"), the United Kingdom, or another jurisdiction where GDPR or substantially similar data protection laws apply, additional rights and protections may apply to your personal information.

Legal Bases for Processing

Where GDPR applies, we may process personal information based on one or more of the following legal bases:

• Your consent.
• The performance of a contract or steps taken at your request before entering into a contract.
• Compliance with a legal obligation.
• Our legitimate interests, where those interests are not overridden by your rights and freedoms.
• Protection of vital interests where applicable.
• Another lawful basis permitted under applicable data protection law.

Where we rely on consent, you may withdraw your consent at any time.

GDPR Rights

Subject to applicable limitations, individuals covered by GDPR may have the right to:

• Access their personal data.
• Correct inaccurate or incomplete personal data.
• Request deletion of personal data.
• Restrict certain processing.
• Object to certain processing.
• Receive personal data in a portable format.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with a relevant data protection supervisory authority.

Cookies and GDPR Consent

Where GDPR or applicable ePrivacy requirements apply, we will obtain consent before placing or accessing non-essential cookies or using other non-essential tracking technologies where consent is legally required.

Consent must be freely given, specific, informed, and unambiguous.

You may reject non-essential cookies and may withdraw your consent through the available privacy or cookie controls.

Strictly necessary technologies may be used without consent where permitted because they are necessary to provide a service or functionality specifically requested by you or otherwise permitted by applicable law.

Use of Personal Information

We may use personal information for purposes including:

• Providing and operating our website.
• Responding to inquiries.
• Providing information about tours and services.
• Processing reservations and transactions.
• Communicating with you about requested services.
• Providing customer service.
• Processing payments through applicable payment providers.
• Maintaining website security.
• Detecting and preventing fraud, abuse, or unauthorized activity.
• Understanding website usage and improving website functionality.
• Measuring marketing and advertising performance.
• Managing advertising campaigns and conversion measurement.
• Personalizing website experiences where permitted.
• Complying with legal and regulatory obligations.
• Enforcing our agreements and protecting our rights.
• Fulfilling other purposes disclosed when information is collected.
• Performing other activities permitted by applicable law or based on your consent.

Advertising and Analytics

We may use third-party analytics and advertising services to understand website traffic, measure advertising effectiveness, and support our marketing activities.

Depending on the technologies implemented on the website, these services may receive information such as:

• IP address or approximate location.
• Browser and device information.
• Website interactions.
• Pages visited.
• Referral information.
• Cookie or advertising identifiers.
• Conversion or event information.

Third-party providers may process information according to their own privacy policies.

We will configure applicable tracking technologies in accordance with applicable consent and privacy requirements.

Where required, we will obtain consent before enabling non-essential analytics, advertising, or remarketing technologies.

Disclosure of Personal Information

We may disclose personal information to:

• Service providers and contractors who perform services on our behalf.
• Website hosting and technology providers.
• Analytics providers.
• Advertising and marketing providers.
• Payment processors.
• Booking and reservation providers.
• Email and communication providers.
• Customer service providers.
• Professional advisers.
• Government authorities or law enforcement when legally required.
• Other parties when necessary to protect our rights, property, safety, users, or business.
• A successor entity in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction.
• Other parties with your consent or as otherwise disclosed when your information is collected.

We require applicable service providers to handle personal information consistently with our instructions and applicable contractual and legal requirements.

Sale and Sharing of Personal Information

Certain privacy laws define the terms "sale" and "sharing" broadly.

Our use of third-party advertising, analytics, or similar technologies may constitute a "sale," "sharing," or targeted advertising activity under certain state privacy laws even where no money is exchanged directly for personal information.

Where applicable law provides you with the right to opt out of these activities, we will provide appropriate mechanisms to exercise that right.

This may include honoring qualifying opt-out preference signals such as Global Privacy Control.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide requested services.
• Maintain business and transaction records.
• Comply with legal, tax, accounting, or regulatory requirements.
• Resolve disputes.
• Enforce agreements.
• Prevent fraud and security incidents.
• Protect our legal rights.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

International Data Transfers

Amahoro Tours may use service providers or technology platforms located in countries other than the country where you reside.

As a result, personal information may be transferred to, stored in, or processed in other jurisdictions.

Where applicable privacy law requires specific safeguards for international transfers, we will use appropriate safeguards or another lawful transfer mechanism.

Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.

However, no method of transmitting or storing information electronically is completely secure.

We cannot guarantee that personal information transmitted through the internet will always be completely secure.

You are also responsible for taking reasonable steps to protect information you use to access our website or services.

Children's Privacy

Our website and services are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children under 13 without appropriate parental or guardian involvement where required by law.

If we learn that we have collected personal information from a child under 13 in circumstances where collection was not permitted, we will take reasonable steps to delete the information.

Certain jurisdictions may establish different minimum ages for consent to online processing. We will comply with applicable requirements.

Third-Party Websites and Services

Our website may contain links to websites, applications, social media platforms, booking services, payment providers, or other third-party services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.

We encourage you to review the privacy policy of each third-party service before providing personal information.

Your Privacy Choices

Depending on your location and applicable law, you may be able to:

• Reject non-essential cookies.
• Change your cookie preferences.
• Withdraw consent.
• Opt out of targeted advertising.
• Opt out of the sale or sharing of personal information.
• Submit requests to access, correct, or delete personal information.
• Exercise applicable rights through a qualifying privacy signal such as Global Privacy Control.

You may also manage certain cookies through your browser settings.

How to Submit a Privacy Request

To exercise an applicable privacy right, please contact us through our Contact Us link.

When submitting a request, please provide enough information for us to understand your request and verify your identity where verification is legally permitted or required.

We will process valid requests within the time periods required by applicable law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, legal requirements, or privacy regulations.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

If we make material changes to how we collect, use, disclose, or otherwise process personal information, we may provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, cookies, tracking technologies, or your privacy rights, please contact us through our Contact Us page.

Amahoro Tours

P.O Box 87
Rwanda, Musanze 00000
Africa

Phone: +250252611277

Email: info@amahoro-tours.com

Thank you for visiting Amahoro Tours.